Podravka offers foreign language courses of your choice

Podravka presented the educational campaign ‘Tastes for All Languages’ at a press conference, sponsored by the Ministry of Foreign and European Affairs.

This campaign will mark Croatia’s upcoming entry into the European Union through a series of activities aimed at citizens, emphasizing lifelong education and foreign language learning, while promoting culinary competence through Podravka’s product brands that have been present in European markets for many years.

With the ‘Tastes for All Languages’ campaign, Podravka gifts its consumers knowledge – a foreign language course of their choice (English, German, French, or Italian). Zvonimir Mršić, the CEO of Podravka, spoke about the conceptual idea of the campaign and the importance of knowing foreign languages. The First Deputy Prime Minister and Minister of Foreign and European Affairs, Vesna Pusić, addressed the audience on behalf of the Ministry of Foreign and European Affairs, which is also the sponsor of the campaign. Ivana Todorić Lieli, director of the Lingua Grupa language school, a partner in Podravka’s campaign, discussed the model of foreign language learning that Podravka will gift to its loyal customers. The campaign was also supported by the renowned Croatian singer-songwriter Zlatan Stipišić Gibonni, who recently released a new album ’20th Century Man’ in English, currently presenting it to the European audience.

– It is a great honor for me to start this socially responsible action, and it is well known that Podravka has always been able to recognize this moment. We want to provide citizens with new knowledge and develop awareness of the need for permanent education, and foreign languages are one level of competitiveness. I thank our partners because we are making a significant step forward by encouraging citizens to enrich themselves. I believe that Vegeta, as the strongest Croatian brand, will ensure that consumers of Podravka’s products, which certainly includes all citizens, enjoy the meals – said Zvonimir Mršić, CEO of Podravka.

Given that the goal of the campaign is to encourage citizens to learn or improve their foreign language skills, thereby contributing to Croatia’s entry into the European Union, the importance and quality of the project have also been recognized by the Ministry of Foreign and European Affairs, which is also the sponsor of this project.

– I am glad that the Ministry supports this project for at least three reasons. The first is that culinary arts are one of the most effective models of international communication, the second is that this action supports foreign language learning, which is positive for the generations that will lead us in the European Union. The third reason is the additional Central European moment, which connects the countries where Podravka appears with its products, so I can confidently say – everyone will eat Vegeta – emphasized the First Deputy Prime Minister and Minister of Foreign and European Affairs, Vesna Pusić. She told Lider that Croatia must work on promoting tourism and culture.

Ivana Todorić Lieli, director of the Lingua Grupa language school, expressed her pleasure in participating with Podravka as a partner in this project, as it will provide all citizens with the joy of learning.
– Following global trends and advancements in education, we have offered language learning to everyone through online education. With this action, we show that we contribute to the country’s progress and invite you to learn languages while purchasing Podravka’s products and look forward to entering the European Union – she stated.
– Sometimes I found myself enviously observing the recognizability of national cuisines, such as the Italian or some others. I am glad to be involved in this project that, thanks to our Podravka, connects culinary arts and music – said Zlatan Stipišić Gibonni.

The uniqueness of this educational campaign is that it is not a lottery, as every customer of Podravka’s products who meets the necessary conditions wins a foreign language course. By purchasing any Podravka products from May 10 to June 30, 2013, with a total value of 100 HRK, each customer has the opportunity to send Podravka their receipt and email address to receive a unique code for access to the virtual, online language course of the ‘Lingua Grupa’ language school, at a level corresponding to their personal knowledge (from A1 to C2) lasting 60 hours, along with online certification exam.

Alongside this educational campaign, Podravka will participate in several events in different parts of Croatia during May, commemorating Europe Day and Croatia’s upcoming entry into the EU. On the occasion of the upcoming Europe Day and the presentation of the 20th Porin, Podravka will organize an ‘EU-Brunch’ on May 9 in Opatija – a gathering of musicians, diplomats, and prominent figures from Kvarner under the motto ‘Tastes for All Languages’. Podravka will also participate in the Euro Gastro Festival held on May 11 in Dubrovnik, where citizens and visitors of the City of Dubrovnik will be introduced to the cuisines of all 27 EU member countries, as well as the astronomy of the Republic of Croatia as a future member of the 28th country of the European Union.