From this year, the exclusive distributor of the alcoholic beverage manufacturer Underberg AG, Switzerland for Croatia is Badel 1862.
The signed contract ensures the manufacturer a partner with extensive experience and a strong and branched distribution network, which will enable quality and efficient distribution of their products. By distributing Underberg’s range, Badel 1862 expands its beverage assortment with specific products known worldwide, which do not compete with the existing assortment but complement it and allow customers to choose products with the best price-quality ratio.
Underberg AG is a company with a tradition of over 165 years. In 1846, Hubert Underberg founded the company, which is still owned by the Underberg family – now in its fifth generation.
Badel 1862 will distribute Underberg, their most famous brand, made from selected natural and aromatic herbs, as well as PITÚ, a Brazilian strong alcoholic beverage distilled from the juice of hand-harvested fresh sugar cane.
With these news, Badel 1862 aims to timely offer two attractive products, already preparing for the upcoming tourist season, and to provide Croatian consumers with these world-renowned beverages.
Underberg, a drink filled in characteristic bottles wrapped in straw paper, is a world-famous digestif. The exact number and identity of the herbs from which Underberg is made is a well-kept secret, but it is known that they come from 43 countries. Underberg is a product of exceptional quality and digestive effects.
PITÚ originates from Brazil, from the sunny state of Pernambuco. PITÚ represents the Brazilian way of life. With the red Pitú symbol on the label (which some call a lobster), Pitú is the most recognizable Cachaça brand in the world. It is made from freshly cut sugar cane, known for its quality and mixes excellently with fresh fruit and juice.
PITÚ is used for PITÚrinhu, known as premium Caipirinha with PITÚ, which is the national cocktail in Brazil. Cachaça is the third best-selling alcoholic beverage in the world.
