In a competition of a thousand consumer brands, Croatian consumers have chosen Vegeta as their favorite brand, according to a survey conducted by Ipsos Puls.
The survey conducted by Ipsos Puls on 4,000 respondents across Croatia was divided into more than 60 categories. Brand strength indicates how well a brand is defined, whether its consumers recognize it well, and whether they use it. Thus, Vegeta has outperformed numerous domestic brands as well as global giants such as Coca Cola, Milka, Nivea, and many others.
– This is an extremely significant recognition because we know it comes from the consumers themselves who have shown that Vegeta is the brand they trust the most, recognize the most, and use the most. – emphasized Marinka Akrap, Director of Corporate and Marketing Communications at Podravka.
Let us remind you, in addition to this important recognition that has secured Vegeta a strong first position in the domestic market, Vegeta was also ranked as the strongest domestic brand in the region at the end of last year on the prestigious Valicon brand strength list, covering an area with over 22 million inhabitants, which includes Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Kosovo.
