Sweden’s Hit Summer Destination is Croatia

The leading Swedish travel agency chain Resia has declared Croatia a hit destination this summer and one of the most popular holiday destinations in Sweden, as reported today by the Main Office of the Croatian National Tourist Board (HTZ).

The Resia agency chain published this message about Croatia in its barometer, which is one of the most influential and widely cited reports in the Swedish tourism sector, and serves as an indicator of general tourism trends at the national level.

This is also the first time Croatia has made it to the list of the five most popular foreign destinations in Sweden, which also includes Spain, Turkey, Greece, and Cyprus.

The barometer also states that last year, Swedes chose Split, Dubrovnik, and Zadar as their top travel destinations in Croatia through the Resia chain, partly due to the airports, while their total sales of programs for Croatian destinations increased by 50 percent last year.

For Swedes, Croatia represents an attractive destination due to its rich and diverse offerings, from natural attractions to cultural and entertainment events and activities.

The barometer highlights that this year, Swedes have very high travel desires, and the budget of the average Swedish family for travel has increased compared to last year, with a high demand for package deals, charter flights, and active summer programs at the destination.

The Swedish market is also characterized by early booking of trips immediately after the release of catalogs and programs, with an increasing number doing so via mobile devices, especially tablets, through which 10 percent of all booked trips were already made this January.

According to the prices presented by the Resia barometer, Greece and Spain have been marked for the first time as the cheapest holiday destinations among Eurozone countries, which is explained by the crisis in those countries and the drop in prices, especially hotel accommodations, which fell by 40 percent in Greece and 36 percent in Spain last year.