Applications for the second edition of the IdejaXica competition, a student contest that will take place as part of the Communication Days – the central festival of marketing communications in Croatia, begin on February 1.
The task of this year’s competition is to devise a marketing strategy for the repositioning of the Erste Club brand, for the client Erste&Steiermärkische Bank. Students are expected to design products, services, and benefits, as well as communication, sponsorship, and other activities through which Erste Club will approach students as its users and respond to their needs in the best possible way.
The jury, composed of marketing experts, will evaluate the submissions based on two criteria: originality and the argumentation of the proposed strategy/idea.
The best proposal will be fully or partially realized and brought to market by the client, and the student or team whose work is declared the best will win 5000 kuna on a Diners card and will have the opportunity for practical learning for at least one month in the marketing department of Erste Bank. Additionally, the winner will be invited to participate in the Communication Days festival.
The IdejaXica competition is jointly organized by HURA (Croatian Association of Market Communication Agencies) and IAB Croatia, and is supported by the most important educational institutions in the country with a focus on marketing, such as the Faculty of Economics Zagreb (EFZG), Zagreb School of Economics and Management (ZŠEM), VERN, WantAd School, and Agora.
Students studying in Croatia and students who hold Croatian citizenship and study abroad can participate in the IdejaXica competition. Individuals or teams of up to five members can apply. Submissions can be made until April 15, 2013.
