The Best Buy Award market research for the year 2012/2013 shows that Croatian citizens believe that Franck Cafe today offers them the most convincing best quality-to-price ratio when it comes to instant coffee in our country.
This is the result of the current Best Buy Award 2012/2013 research, based on a nationally representative sample for the Republic of Croatia, using the DEEPMA method – Best Buy Award, by the Swiss company ICERTIAS – International Certification Association, conducted by the GfK market research center – CATI surveying.
The complete Best Buy Award 2012/2013 research was conducted in accordance with the provisions of the ‘International Code for the Conduct of Market and Social Research’ established by the International Chamber of Commerce (ICC) and the World Association for Market Research Professionals (ESOMAR).
Following Franck Cafe in first place (27.7% of Croatian consumers’ votes) are Nescaffe (18.3%) and Jacobs (4.2%).
Respondents in this research were not given suggested answers, and they were free to name the market names they believe are, in their opinion, the ‘instant coffees’ that provide the best price and quality ratio in Croatia. The victory of Franck Cafe in this category is significant not only because the first-placed Franck Cafe now holds almost ten percentage points difference compared to the second-placed Nescaffe, but also because consumers in Croatia today, according to GfK research, give the greatest weight in their purchasing decisions to providers offering the best price and quality ratio in the market.
