Konzum has launched the project ‘Lowest Prices in the Neighborhood’ aimed at enabling consumers to purchase essential products at the most favorable prices in Konzum stores, the company announced.
More than 100 million kuna has been invested in the project, and as stated by the retail chain, the most favorable purchase of 300 basic items will be ensured, including bread, milk, meat, fruits and vegetables, oil, coffee, sugar, flour, beverages, pasta, detergents, and many others.
The ‘Lowest Prices in the Neighborhood’ project includes all Konzum stores, including Super Konzum, Konzum maxi, and small Konzum stores. According to Konzum, customers have recently opted for more frequent daily purchases in their nearby stores, making shopping in small Konzum stores even more accessible and affordable. All products from the ‘Lowest Prices in the Neighborhood’ project are specially marked in all stores with labels ‘Our Lowest Price’ and ‘Super Price’.
– In addition, Konzum stores at any given moment have several hundred items on regular promotions and discounts, as well as numerous benefits for all MultiPlusCard users, which will enable all customers to make the most favorable purchases. Konzum’s new permanent price reduction is a guarantee for customers that throughout the year, they will always be able to purchase the most important basic products at the most favorable prices in all Konzum stores, thus significantly saving. The ‘Lowest Prices in the Neighborhood’ project is in line with Konzum’s long-standing business strategy dedicated to preserving the purchasing power and standards of our customers – states the company’s announcement.
