Ridley Scott, also known for one of the most famous commercials in history, the Apple ad in the 1984 spot, seems to have returned to his roots.
In a seven-minute animated film featuring the famous polar bears, he promotes Coca-Cola in 2013.
Critics of the spot criticize Scott for the ‘clichéd’ story involving the bear family, while supporters praise his humor.
The film will be aired in the United Kingdom in segments of 30 seconds.
