Podravka and Uniline in Pursuit of Customers in Russia and China

Podravka and Uniline have a need for growth, which can be achieved in foreign markets, primarily in Central Europe and Russia, said Zvonimir Mršić, CEO of Podravka, at the signing of a business cooperation agreement with one of the leading travel agencies, Uniline.

The goal, Mršić added, is to export more domestic food products and tourist arrangements as well as to bring as many foreign tourists to Croatia, to whom domestic products can then be sold again.
The significance of this cooperation lies in the potential synergistic effects, and through joint action via their own channels, the partners aim to expand the offer and significantly increase sales results, primarily in the markets of Russia, Hungary, Poland, China, and others. 

By utilizing available resources, both participants in the cooperation will strive to market their products through marketing and sales activities and to establish and position them significantly across the mentioned international markets. Such cooperation will certainly lead to a significant shift in the context of branding and positioning of Podravka’s products, as well as Uniline’s products at the level of receptive business. This will directly benefit domestic tourism, the domestic food industry, and the entire domestic economy.

– For us, there is enormous growth potential in the markets of Central Europe and Russia, and I believe this applies to Croatian tourism as well – said Mršić. Boris Žgomba, CEO of Uniline, emphasized that it is the right time for strong market players to work together to make a shift and advance business with the aim of revitalizing the domestic economy. – Through discussions with representatives of Podravka, we concluded that the operations of both companies are significantly based on more or less the same markets. We will certainly jointly, using the resources and know-how of both sides, have a significant advantage and the ability to achieve goals that will contribute to improving results and advancing business within the food and tourism industries. It is our great honor and pleasure that we have found a partner in Podravka with whom we will achieve great things in the future – emphasized Žgomba.

The first aspect of the cooperation relates to a joint presence and co-promotion in foreign markets, while the second pertains to the domestic market, specifically a joint approach to the HoReC channel.