Mirakul Educational Center has launched the first specialist program in Croatia for Community Managers as part of the Internet Marketing Academy.
Social media has become an increasingly important and indispensable communication channel between companies, brands, or individuals and users, consumers, or fans. This communication has fundamentally changed, becoming two-way. Additionally, social media has opened a new space where companies conduct their marketing and PR activities, a space governed by new laws.
The Community Manager Academy will open the doors to the world of social media for its participants by explaining all the laws that govern these relatively new platforms, revealing the secrets of the trade so that upon completion of the academy, they can maximize their marketing and PR activities, whether they will perform these tasks independently or in collaboration with professionals employed in agencies specialized in this field. During the duration of the Academy, which consists of three modules of 20 hours each, participants will become familiar with all relevant social media platforms and their purposes, as well as all the necessary knowledge and skills required to effectively and systematically carry out assigned activities and achieve set goals.
In the second two modules, workshops will be conducted that will show participants through practical examples how to create a profile on a specific social media platform according to the highest standards of community management, how to communicate with the community, and how to design, create, and implement a social media strategy that complements the marketing and PR activities of the company, brand, and individual. Special attention will be paid to the content published on social media profiles, which is a crucial element in the long-term success of the strategy and in creating a satisfied community that communicates with the brand and becomes its consumer.
