The Best Buy Award brand research in Croatia, conducted by the GfK Market Research Center, shows that consumers absolutely prefer the K Plus brand when it comes to the best price-quality ratio.
Out of 22 researched brand categories, Croatian consumers gave the highest number of votes to the K Plus brand of Konzum in 17 researched categories. In this way, the K Plus brand is the Best Buy Award winner in the main category of brands ‘Brand in General’, as well as in the subcategories: Milk, Yogurt, Children’s Dessert, Fresh Packaged Meat, Non-carbonated Water, Carbonated Water, Cookies, Processed Meat Products, Cheese, Canned Vegetables, Pasta, Juices in General, Cola, Fruit Juices, Wines, and Laundry Powder.
On this occasion, to mark the tenth anniversary of its own brand and to thank loyal consumers for their trust, Konzum has prepared a promotional offer for all customers today – a 10 percent discount on all K Plus products.
