Atlantic Group and Red Bull have signed a contract under which Atlantic Group will take over the distribution of this globally leading energy drink across all distribution channels in the Croatian market.
– We are pleased that Red Bull, as the leading energy drink brand in the world, has recognized Atlantic Group as the best distributor in our market when it comes to the level of distribution service, approach and relationships with customers, treatment of products in its portfolio, and, most importantly, in terms of market valuation. We are confident that as a distribution partner we will meet the expectations and plans we have set out,“ commented Igor Babić, Executive Director of Brand Management in the Distribution Division of Atlantic Group. (M.N.)
