In advertising, including that on large formats, sexy is always in fashion. This was proven at the 10th Outward Awards ceremony, where the work Casanova Love&Erotic Festival by Studio Sonda for the client Municipality of Vrsar took home the victory.
But this is not the only Istrian laureate. The Audience Award was won by the agency Agron Lešdedaj for the client Ethnographic Museum of Istria. Other awards in the Billboard category were received by Studio Cuculić for the Gavella campaign and Publicis for the work Homo Sapiens. For a series of billboards, Labaratorium 360 was awarded for the Oglasnik image campaign, and for the Megaboard, Konzum was recognized for the striking work with small cardboard people ‘Today in the Field, Tomorrow your perfect meal’. The awards for the best Citylight and Series of Citylights were won by the agency Mccann Erickson for the works Vest and Doll-Room and Office, commissioned by the Red Cross and the Women’s Room. This year’s Outward Awards ceremony, organized by the outdoor advertising company Outdoor-akzent, took place at the Museum of Contemporary Art. Numerous guests enjoyed a concert by Oliver Dragojević, toured the MSU exhibition, and socialized at the after party. (K. K.)
