Cosmopolitan is moving to the publishing house Adria Media, and we have decided to terminate contracts with Grazia and Playboy as well. We are retaining Forbes and in 2011 we will begin with new licenses from the most prestigious global publishers – speculation about the new range of licensed publications of the media company Europapress holding was confirmed for Lider by Tomislav Wruss, CEO of EPH Media.
Grazia is a brand more successful than other women’s brands, said Wruss, but what they could achieve with its help did not satisfy them. With Playboy, they decided to terminate the licensing agreement despite it being much more sold than other men’s magazines in Croatia because they want to focus on other things. They plan to develop the market differently and accordingly redefine the range of publications. – We expect to achieve similar results with new titles in the range – emphasized the CEO of EPH Media without revealing which titles are in question. (Jasmina Trstenjak)
