At the oldest tourist film festival in Europe, the ‘Tourfilm festival’ held in the Czech spa town of Karlovy Vary from October 6 to 8, 2010, the Croatian Tourist Board’s spot ‘Numbers’ won the third prize in the category of films and videos for commercial tourist offerings.
Over 600 entries were submitted to the festival, and the spot ‘Numbers’ won the third prize in a competition of 198 films lasting up to 30 minutes. The ‘Numbers’ spot for the Croatian Tourist Board was produced by the marketing agency BBDO, in 24 language mutations and with durations of 10, 20, and 30 seconds. The promotional campaign, aimed at both domestic and foreign markets using the ‘Numbers’ spot, received a positive response in the media and generated interest in Croatia as a new holiday destination, which was one of the goals of this year’s campaign. (M.N.)
