All participants of the Weekend Media Festival in Rovinj noticed a new form of advertising in the city and at the festival venue – ecological advertising of exceptionally attractive appearance on the streets of the city – street tagging.
For the creation of street tags on the streets of Rovinj, only water was used in addition to physical strength. Street tags have sparked great interest among the residents of Rovinj, festival visitors, and tourists. -This unique form of advertising actually cleans the environment, streets, and sidewalks and preserves them. That is why it is unique. At the same time, it reduces the negative connotations of advertising as such. Companies that recognized the advantage of this have increased the effectiveness of their media campaigns and positioned themselves alongside advertising trends in the world. As was said at the festival, new media are the key to success, and those who recognize them first generate new attention in an innovative way – said Ivor Bukovac, director of Zeleni mediji.
