Vanja Blumenšajn Creative of the Year

At the Chinese Pavilion of the Zagreb Fair last night, the awards of the first domestic independent festival of creative communications, Judgment Day, were presented.

Unlike previous awards at Judgment Day, the jury of over 200 industry representatives awarded prizes in 24 categories to the creators of ideas in order to motivate and inspire them to create new ideas, as stated by the organizers Alan Bahorić, Branimir Lazanja, and Maro Pitarević. Vanja Blumenšajn, currently employed at the Imago agency, was named Creative of the Year, having won awards in the categories of Best Print Advertisement and Use of New Media for the campaign ‘Bring the Problem to Light’, commissioned by the Women’s Room – Center for Victims of Sexual Abuse. Iva Babaja, Creative Director at Unex, won an award for the television spot of Croatia osiguranje ‘125 Years with You’, while Kras Gančev won an award for Best Direction for the same spot.

Two awards went to the founders of the Fahrenheit agency, Hrvoje Škurli and Daniel Vuković, who created the best radio spot ‘There Was a Dog’ and the self-promotion campaign of the agency Bukaaa. Boris Matešić was named Creator of the Best Packaging for Lega-lega, Matej Huljev for the Best Slogan for the magazine Plan B, Vlatko Pejić (Luminus) for the Best Name for Visit, while Andrej Radišić and Vedran Gulin (Proximity) received awards for the web banner of Dukat’s Bobica. Ivana Putica and Igor Miladinović (McCann Erickson) received an award for the McCann agency’s website, and Lidija Cakanić (Unex) for the Best Viral Video ‘In Ice Cream There is Salvation’ commissioned by the company Ledo. Composer Luka Zima was awarded for music, and Sven Pepeonik for camera work in the advertisement for Bajadera, Luka Pervan with ‘Zar i ti Cine Max’ for Best Title, and Boris Goreta and Vladimir Dostal for animation in the spot about the origin of Jane spring water.

For the first time, awards were also given for acting in a television spot, with the famous Ante from the Tomato advertisement – Emil Hadžihafisbegović taking home the award for Best Actor, while young talent Ivan Orin Vrkaš was named for a series of posters for Gavella. Marko Šesnić and Goran Turković won awards for Best Poster and Ambient Design for the exhibition ‘At Cuculić’s’ commissioned by the Museum of Modern and Contemporary Art, while Nenad Vukušić (Nukleus) designed the best direct communication ‘Frizitka’ for the Zig-zag hair salon. Marko Zets Prpić, designer and artist, has the best logo ‘Zets’, and Danijel Srdarev designed the best publication for Art for Children – Series of Educational Picture Books, while Vanja Solin was named Best Photographer for his work. Last night’s Judgment Day, along with the number of over a thousand submitted works, showed that the domestic marketing scene is strong both numerically and creatively despite the recession, and thanks to the good idea of the organizers, individuals behind creative solutions finally received the deserved attention. (Sandra Babić)