Twitter users are mainly young, highly educated individuals between the ages of 17 and 33, living in cities, and they use Twitter for entertainment and work. This was shown by a survey published on their blogs by bloggers Pedja Pušelj and Ivan Brezak Brkan.
With over 190 million users, Twitter is the second largest social network in the world, but unlike the somewhat more popular Facebook, it does not provide any demographic data about its users. Given the marketing potential that the network has, and considering that companies like Zappos, Toyota, HBO, Jutarnji list, and Iskon already use it in their work, it is certainly unwise to automatically dismiss the Twitter community and say that 140 characters (the size of each message on Twitter) is too little to carry relevant content. Instead, one should ask how to best and most intelligently use this service. The impetus for this was given yesterday by Pedja Pušelj and Ivan Brezak Brkan, who published the results of a survey conducted by Pušelj on a sample of 646 ‘tweeters’ in the region on their blogs blogowski.eu and netokracija.com. The survey showed that there are more Twitter users among men (70 percent of respondents), however, women tweet more often.
Twitter users are mainly young, highly educated individuals between the ages of 17 and 33, living in cities, and they use Twitter for entertainment and work, with 57 percent tweeting via laptops and smartphones, while only 37 percent use desktop computers. The majority of Twitter users are employed (61 percent), while 30 percent are students. Interestingly, daily obligations generally do not hinder their Twitter mission, so 38 percent of men and 41 percent of women responded that they tweet every day all day. In the region, tweeting is done equally in Croatian (44 percent) and Serbian (41 percent), while only 18 percent of surveyed tweeters in the region said they tweet in Bosnian. Taking into account the number of people who follow the media and popular tweeters, we can assume that in Croatia, for example, there are between 6 and 10 thousand Twitter users. The sample is therefore representative and can be applied to the population, i.e., tweeters in the region. Unfortunately, Pedja made a mistake in the overlapping age categories (e.g., 17 to 26, 26 to 33), but it should not significantly affect the results – explained Brezak Brkan on Netokracija.com. Graphical representations of the results can be found on the blogs www.netokracija.com and www.blogowski.eu. (K. K.)
