A total of 40 advertising campaigns have been registered for the central marketing competition in Croatia – “Effie Awards 2010,” which achieved significant business results and successfully met the goals set by their clients during the period from January 1, 2009, to March 31, 2010, reported the Croatian Association of Market Communication Agencies (HURA) and Best Marketing.
The award ceremony for the second Croatian Effie Awards will take place on October 22 in Zagreb as part of a two-day Effie conference on marketing effectiveness. The submitted works will be evaluated by a jury composed of representatives from advertisers, creative and media agencies, media houses, as well as public relations and market research agencies, with this year’s jury chair being Vedrana Hercigonja Majetić, the Director of Marketing Communications at Hrvatski Telekom. This year, awards will be distributed in seven categories – food, beverages, consumer goods, financial and insurance services, telecommunications services, low-budget campaigns, and others.
As they emphasize, the highest number of registered campaigns, as many as 12, is in the telecommunications services category, followed by consumer goods and financial and insurance services, with campaigns submitted by all leading advertisers and agencies. The organizers also highlight their satisfaction with the number of submissions received, which exceeded their expectations. Unlike last year when there were 50 registered campaigns for 2007 and 2008, this year’s qualification period was almost half as short, and a smaller number of applications was expected. The Effie award is the most recognized marketing award in the world (the marketing Oscar), awarded since 1968 in more than 35 countries, including the USA, Germany, France, and Austria. (H)
