Pete Radovich, an American sports producer of Croatian descent and 18-time Emmy Award winner, will give a lecture at the Weekend Media Festival, the largest regional festival of the communication industry, according to a statement. Radovich is the creative director of CBS Sports, one of the leading sports television programs in the world.
Last year, Radovich led the Superbowl project, the final of American football, which with 101 million viewers broke all records in American television history. The project ‘Magic of J-Mac’, for which Radovich received his latest Emmy, was showcased at this year’s Libertas Film Festival in Dubrovnik. Despite living and having a rich career in America, this sports and media expert is strongly connected to Croatia. His love and attachment to his homeland is best demonstrated by the sincere and easily recognizable passion with which he approaches all performances of Croatian athletes at major sporting events, where Radovich tirelessly promotes Croatia.
The Weekend Media Festival, the largest regional festival of the communication industry, will take place this year on September 24 and 25. For the third consecutive year, Weekend connects all relevant players related to media and the entire communication industry in the region and hosts some of the most significant global and regional experts in the field of communications. In the first two years of its holding, Weekend gathered more than 5,000 participants from all countries in the region, featuring the most interesting names in the world of media, marketing, and PR, as well as representatives from numerous companies. Organizers this year expect an even larger number of guests from Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, North Macedonia, and neighboring countries. ‘Preparations for this year’s Weekend are in full swing. We expect that Weekend 2010 will surpass last year’s success in terms of program quality, entertainment, and number of participants,’ said Tomo Ricov, director of the Weekend Media Festival. The Weekend Media Festival is held under the general sponsorship of the Adris Group.
