Alongside the World Cup in football in South Africa, a sports tourism fair is being held, which is a rapidly growing sector with an estimated value of $600 billion annually or 10 percent of the international tourism market.
At a time when global tourism trends are declining, sports tourism continues to thrive and is expected to grow exponentially in the next decade. The fair takes place in Johannesburg from July 5 to 9 at the Sandton Centre and is the first global business fair for opportunities in sports tourism. The fair is strategically held during the World Cup when the eyes of the entire world are focused on South Africa and sports tourism. There is no better time or place to discover new opportunities awaiting destinations and operators in the world of sports. Participation in the World Sport Destination Expo is crucial for companies involved in the sports tourism market and those seriously intending to enter this rapidly growing and dynamic sector. Approximately 20,000 visitors are expected, showcasing the most attractive global sports destinations, countries, cities, hotels, tour and event organizers, sports boards and federations, etc. This will be a unique opportunity for participants to establish new contacts and enter new markets. (Zlatko Salahović)
