As part of a new advertising campaign for Iso sport, Vindija’s isotonic sports drink, a lavishly produced TV spot titled ‘Return’ has been filmed, featuring Medveščak’s forward Marko Lovrenčić in the lead role, who leads the epic exodus of athletes from the ‘Sahara’, it was announced by Vindija.
In the new spot, Marko Lovrenčić succeeds Dario Šimić as the face of the campaign, while ‘Return’ is creatively, directionally, and production-wise signed by Zagreb’s Luminus in collaboration with Tvrtka Gold from Varaždin. The spot was directed by Kristijan Petrović, conceived by Renato Grgić, and produced by Hrvoje Boljkovac, a multiple Croatian Emmy award winner for the opening credits of the Oscar film awards and the final match of the American NBA league. Alongside Marko Lovrenčić and Igor Lazić from HK Medveščak, 30 top Croatian athletes from various sports disciplines – wrestling, baseball, rhythmic gymnastics, karate, football, athletics, cycling, rowing, judo, skiing, acrobatic rock’n’roll – gathered in the TV spot. Among others, they include: Tonimir Sokol – bronze medalist at the European Wrestling Championship in the 60 kg category, Dominik Etlinger – cadet champion of Europe in Greco-Roman wrestling in the 63 kg category, and Tomislav Vučak. The TV spot can be viewed at www.isosport.com.hr
