Customer financing is an excellent tool for boosting sales, especially for companies that want to maintain the value of their products and avoid discounting them. Companies that find ways to reduce their customers’ risk in such situations will find it easiest to weather a recession.
Zero percent interest? Such strange phenomena are possible even in a recession. However, it is not a time for complete euphoria as this is ‘only’ Peugeot’s sales promotion for the first 200 customers of certain car models, where the customer receives an additional two years of warranty through Peugeot’s financing along with a loan in euros with no down payment and a fixed interest rate of zero percent. Peugeot’s financing was introduced to the Croatian market last year and has been experiencing steady growth in demand, offering financing for new and used vehicles through loans and leasing in collaboration with UniCredit Leasing (the novelty is loans with a currency clause and fixed interest rates) and is just one of many examples in the industry and beyond. As it becomes increasingly difficult to win over customers, various forms of their financing are becoming more common.
