Video content is the future of mobile networks, the smart will know how to take advantage of it

In the next three years, a drastic increase in mobile internet is expected globally, with nearly 80 percent of internet traffic on mobile networks in 2014 consisting of various video content, as highlighted at the 9th Cisco Expo conference.

According to Tony Shakib, Cisco’s Vice President for fast-growing markets, a similar trend is expected in Croatia, where data transfer costs remain high regardless of whether it is broadband internet or mobile GPRS. Upcoming trends from all internet service providers, including domestic ones, will require investments in next-generation networks capable of handling much larger data transfers of video applications and video content. He acknowledged that telecom operators have proven to be the most aware customers in the crisis, realizing that if they want to be more efficient, they must invest in the network. Using the example of the USA, which has gone the furthest in this direction, Shakib demonstrated how internet service providers across all platforms will focus more on developing attractive billing models for video content due to the profitability of charging for such services compared to revenues from traditional and mobile telephony in the coming years.

However, he warned that if internet service providers do not have an automated, smart network that can handle any amount of traffic, they will not be able to compete in the future. Cisco itself, which has so far focused only on network technologies globally, is aware of the importance of the video business and has stepped into a new, ‘powerful’ segment, investing heavily in a business that will cover video applications for both private and business users. – After the internet via traditional cable and IPTV, the era of IP video follows, which is a very exciting space – Shakib stated. On the other hand, mobile internet, he noted, has changed everything, bringing new devices, new applications, and more investments in broadband internet. Profit, he emphasized, lies in multimedia mobile internet, which includes cloud program services and video content.

As this year’s conference slogan is ‘Collaboration – the new power of business cooperation’, the next workshops and lectures will focus on business communications, which are based on the network, and which Cisco employees have tested in their operations. – If people can be efficient at work and still have time to enjoy outside of working hours and the business environment, collaborative solutions have fulfilled their purpose, said Ana Blažinić, acting director of Cisco’s office in Croatia, at the conference opening. One such solution is the service used in the company for teleconferences. It was introduced to reduce travel costs and ultimately brought significant savings to the business. – The recession forced us to use our own technology and network and reduce costs by 50 percent – concluded Tony Shakib, Cisco’s Vice President for fast-growing markets. Like every year, Cisco’s conference will feature expert lectures on the latest technological achievements, wireless networks, and security over three days. (Marija Čekada)