This tourist season will be similar to last year, with even sharper price disparities. However, the largest company has opened new sales channels: from adriatica.net through HoReCa to strengthening tourist consumption in its stores.
The reason for Agrokor’s and other companies’ entry into the ownership of adriatica.net will remain a mystery for some time. Nevertheless, the first step has finally been taken in the physical merging of green and blue Croatia. The retail industry is crying out for new customers and markets, and the HoReCa channel for greater distribution of Croatian products. The state lacks both the capacity and the will to ‘pump’ tourism from which it could take even more than before, which is why this business remains with the big players who can profit the most from it if they create the circumstances themselves – players like Franjo Luković and Zaba, which holds Istraturist, Ante Vlahović (Adris), who holds Maistra hotels, and finally Ivica Todorić, who entered adriatica.net with over 20 million euros.
