The company Axios presented the research and the Best Buy Award certificate and announced a strategic partnership with the American company PricewaterhouseCoopers and the German Market Research Center GfK in the area of the Best Buy Award certification project – www.bestbuyaward.org
The Best Buy Award certification project is intended to assist customers in making easier choices of products and services that offer top quality at an optimal price.
The Best Buy Award research, on which the awarding of the Best Buy Award certificates and prizes is based, was conducted for the first time in Croatia in January 2010 using a special method called Deep Mind Awareness. Due to the current recession, customers today are seeking greater value for their money more than ever. Consumers are now weighing the price and quality of what is offered to a greater extent when making their final purchasing decisions. The ratio between a good price and the highest possible quality is now more important to consumers in a recession, but also otherwise, than ever before.
‘Best Buy Award – the research is the first of its kind in our market both in terms of its methodology and the scope of the research,’ said Dr. Igor Matutinović, director of the GfK Croatia Market Research Center. The Best Buy Award research included more than 150 categories of products and services, including food, retail, logistics, clothing and footwear, technology and telecommunications, home and domestic services, financial services, automotive, and more. Mirjana Pelaić, director of Axios, emphasizes that the Best Buy Award certificate focuses on what interests customers the most and most frequently today. The first results of the Best Buy Award research will be available to the public from mid-March 2010, according to the statement.
