Personal Computer Sales in Croatia Decreased by 25 Percent Last Year

The delivery of personal computers in Croatia decreased by 25 percent last year compared to the previous year, with just over 256 thousand units delivered, according to a study by the analytical company IDC Adriatics on the personal computer market in Croatia, Slovenia, and Serbia.

According to preliminary aggregate data from separate quarterly market research on personal computers, nearly 800 thousand PCs were delivered in the three countries last year, with the largest sales decline recorded in Croatia at 25 percent, a 20 percent decline in Serbia, and a 15 percent decline in Slovenia. According to IDC Adriatics, a total of 255 thousand personal computers were sold in Croatia, Slovenia, and Serbia in the fourth quarter of last year, approximately 20 percent less than in the same quarter of 2008.

In Croatia, 82,799 personal computers were delivered in the fourth quarter of 2009, which is 22 percent less than in the same period of 2008. IDC notes that the crisis most affected the segments of desktop computers and x86 servers in the last quarter, where the lack of larger projects in the public and corporate sectors was most felt. Due to increased interest, especially for more affordable laptops during the holiday shopping season, the laptop segment recorded only a slight decline, thus increasing its share in the overall PC market, IDC reports.

According to this analytical company, HP solidified its leading position in the number of personal computers delivered in the Croatian market in the fourth quarter, with Acer in second place and Lenovo in third. Preliminary IDC data for Slovenia shows that 69,661 personal computers were delivered in that country in the fourth quarter, representing a 13 percent sales decline compared to the same quarter the previous year, while just over 191 thousand computers were delivered in total for 2009, which is 15 percent less than in 2008. In the PC market of Serbia, IDC recorded the delivery of just over 102 thousand units in the fourth quarter of last year, a decline of 22 percent, while approximately 332 thousand personal computers were delivered in total for 2009, or 20 percent less than in 2008, according to the statement.