As representatives of professional advisors in the field of public relations, we are obliged to respond to the frequent association of the business of Fimi-media with the activity of public relations, states the response of the Croatian Association of Public Relations Agencies and the Association of Public Relations Agencies in establishment, regarding the association of the business of Fimi-media with the activity of public relations.
Fimi media is not a member of any professional organization that gathers professionals or companies engaged in public relations. Therefore, the professional public is unfamiliar with the activities and projects of the mentioned company. According to media-available information, most contracts of Fimi-media related to mediation in the leasing of media space or event organization, which, by the description of activities, falls under the jurisdiction of promotional services offered by marketing or specialized agencies for media leasing or event organization. The mentioned types of activities have no points of contact with the work of public relations agencies according to the professionally defined standards that agencies organized in the professional association adhere to, states the HUOJ statement.
‘In order to preserve the dignity of the profession of public relations professionals, we ask the media not to use the term PR agency or public relations agency in further coverage of this affair, as this misleads the public and causes lasting damage to the entire profession in Croatia. As a profession, we support the opening of the topic of tenders for state institutions, state-owned companies, and other public procurement entities that have proven to be insufficiently transparent in previous practices and have thus opened space for companies unknown to the professional public that, in most cases, receive jobs without sufficient competencies and references,’ emphasizes the statement of the Croatian Public Relations Association.
