The collection problem due to the crisis has also been felt at PBZ Card, emphasized Mislav Blažić, CEO, during the presentation of the new corporate website. At PBZ Card, last year, when the collapse of Lehman Brothers announced the recession, they predicted that this year would be problematic and, according to Blažević, they prepared well for the impending crisis.
– When we realized that a crisis would come, we dedicated a lot of energy to that problem. We did not want to eliminate consumption for our users, but we tried in various ways to control their spending. We introduced the option of installment payments for bills and dedicated a lot of time to individual conversations with clients – said Blažević, adding that he expects a slight growth, or a mild recovery of the card market, in the spring of next year. The new PBZ Card website, in addition to a wealth of content and useful information for users, also represents a novelty in design, a higher quality way of presenting content, and greater clarity, based on new technology that includes navigation structure, content presentation methods, distribution tools, and content tracking. A new Content Management System has also been introduced, allowing users to see at any time the volume of transactions with PBZ cards achieved in their branches. This service, Blažević believes, will primarily be of great benefit to small businesses that do not have their own IT system for controlling credit card spending. (Siniša Maksimović)
