The IT company Media-Soft from Čakovec has opened a branch in London named Mediasoft Systems UK. The strategic goal of the new company is related to expansion into Western European markets, which London certainly offers with its location, image, and logistical support.
-IT is becoming a specialized and global game. We are both global and specialized in the pharmaceutical industry. After branches and partners in Slovakia, Russia, Mexico, and Poland, this is a historic step to strengthen our position in international markets. London is a challenge and credibility that we will justify in the near future – Damir Šafarić, CEO of the company. Media Soft is one of the leading European IT companies dealing with Pharma CRM solutions with the well-known product Sales Vision. Some of the company’s clients include Sandoz, Solvay, Actavis, GSK, Grunenthal, Krka, Alkaloid, Bosnalijek, Pfizer, Bayer, and many others. (M.N.)