Food producers have concluded that they have not sufficiently passed on the increase in their own ‘inputs’ to consumers. The conclusion is self-evident: rising prices. Optimistically viewed at two to three percent, while pessimists threaten a double-digit figure – of 10 percent.
Written by: Mladen Car
We, the end consumers, often shake our heads while strolling through supermarkets, hypermarkets, and megastores, looking at the prices of food staples. Amid all the struggles and woes that economists forecast for this year, we only needed more expensive food. As if unemployment and declining standards were not enough. The price tsunami that began rolling through the food market last year has not yet stopped. And it seems it won’t.
When they explained the price increases of bread, milk, and meat in 2007, they pointed fingers at the rising prices of raw materials (corn, wheat). The same was true last summer when oil prices soared. Since that fundamental commodity has significantly decreased in price in the meantime, it seems no longer logical for us to be frightened by new food price increases.
However, the last people in our family trees who went to ‘work’ with a hoe were our (great) grandmothers and (great) grandfathers. They were well acquainted with agricultural laws and mathematics. If they were to be told about the current market situation, they would surely say: ‘Logical.’
The processing of food from the very beginning, from sowing to the finished product on the table, takes a long time, so the symptoms of disruption appear only after several months or even a year. Everything becomes even more complicated if the product is more complex, such as meat. When wheat, soy, and corn prices began to soar last summer, the meat industry had no choice but to buy at those inflated prices. And that was not the end. To protect themselves from even greater shocks and sudden price jumps, raw materials were purchased on commodity exchanges in the form of futures contracts for risk protection. (The price is agreed upon today, and the goods are delivered in three, six, or 12 months.)
The problems of Croatian agriculture were recognized even by Maria Theresa
When it comes to Croatian agriculture, things are improving very slowly. It sounds funny but also true that Croatian agriculture is plagued by the same problems recognized back in the time of Maria Theresa, in the mid-18th century. At that time, the state of agriculture was first recorded and documented for more precise and fairer taxation of peasants. It was already concluded then that the plots were too fragmented, unconnected, and that peasant farms were mostly not market-oriented (only for their own needs). Production was very inefficient, both due to a lack of modern tools and a lack of knowledge. Some facts still exist today. The strategic document of the Ministry of Agriculture from October 2007 promises an active role for the state in removing these obstacles to economic development in rural areas of Croatia. Food must be produced in Croatia – for its own food security. It is true that EU corn can be imported, cheaper than domestic, and economic logic even dictates such behavior as the most profitable in the market. But what happens when a bad weather year occurs? Then another, a third… Food-exporting countries have not hesitated for a moment to ban exports when their own reserves fell below permissible levels. In those moments, agro-products become two to three times more expensive, if they are even available. For the average Croatian, who spends 30 percent of household income on food, such a price shock would be unbearable. Peasants made up 85 percent of the population at the turn of the 20th century. Currently, about a million people in Croatia earn part of their income from agricultural production. Food imports and the approach to the EU increasingly threaten domestic farmers and livestock breeders. If the village begins to lose its population en masse, where will these people find employment? Cities do not have the capacity to ‘absorb’ them. The village must survive also for the diversification of the national economy. Not every year will be a tourist golden year. We have no minerals; we import oil, gas, and electricity; industrial production is narrowing (we are expecting the shutdown of part of shipbuilding). The ‘knowledge state’ must begin to live in the countryside. Financially literate farmers and sending knowledge, advice, information ‘to the field’ is a priority.
The advantage of agreements has now proven to be a big problem. Livestock was already eating expensive raw materials last summer, and today it eats even more expensive ones. Since contractual obligations must be fulfilled, corn and wheat must be paid at the agreed astronomical prices. This domino effect also applies to poultry, as well as dependent products like milk, eggs, and cheese. Summarizing last year, many food producers concluded that they did not sufficiently pass on the increase in their own ‘inputs’ (seed, fertilizer, energy) to consumers. The conclusion is self-evident: rising prices. Optimistically viewed at two to three percent, while pessimists threaten a double-digit figure – of 10 percent.