One of the leading Croatian travel agencies, Generalturist, has signed a strategic partnership with the online agency specialized in private accommodation, Adriatic.hr. In this way, Generalturist has enriched its accommodation offer with approximately 28,000 beds in private accommodation, while Adriatic.hr offers Generalturist’s selection of hotels in 18 languages.
The private accommodation offer includes 7,122 accommodation units along the entire Adriatic coast (including all islands), which is the largest selection in the area, encompassing 111 houses, 4,515 apartments, 1,123 studio apartments, and 1,373 rooms. Generalturist has implemented online business and the purchase of airline tickets through the agency’s website and now offers what is known as „dynamic packaging“ where guests can search, select, and purchase an airline ticket, hotel, and rental car in the same sales process with automatic online e-ticketing, i.e., the issuance of the airline ticket. In addition to airline tickets from Amadeus, the global distribution system, airline tickets from so-called low-cost carriers (LCC – low cost carriera) can also be booked through Generalturist. (Ž. L.)
