Marketing guru Philip Kotler will honor local students and professionals from the marketing industry and the business world with his lecture next year.
According to the statement from the organizers, the publishing house Mate and the Zagreb šchool of Economics and Management (ZŠEM), the famous guru will come to Zagreb on September 25, 2009, when he will deliver a lecture titled How to Win, which will discuss the role of marketing, the search for new opportunities and communication methods, as well as the application of new technologies and the measurement of marketing activity results. (S.B.)
