Through market analysis regarding the use of contact center services and direct sales services, the idea of expanding the subsidiary’s business, which would offer customer care services and other business entities across the entire Croatian market, has matured at Optima Telekom, the company reported to the Zagreb Stock Exchange today.
Thus, Optima Grupa Holding d.o.o., by the decision of the Commercial Court in Pazin dated September 23, 2008, changed its name to Optima direct d.o.o. Some of the company’s activities include: providing customer care services, telemarketing, sales to residential and SOHO customers, and contact center services. Following the globally growing trend of outsourcing business functions to external service providers to reduce operating costs, these services will now be provided not only by Optima Telekom but also by Optima direct to other business entities.
In line with the idea of expanding the business of Optima direct, Optima Telekom d.d., as the sole owner of Optima direct, has also increased the share capital in Optima direct by converting part of its receivables into the company’s share capital. This aims to create a healthy foundation for the further operation of the subsidiary, which will meet not only the demands and needs of Optima Telekom but will also, as previously mentioned, offer its services in other industrial sectors, the statement concludes. (H)
