Wulf Sport has obtained the distribution rights for K-Swiss, a popular American brand in the lifestyle fashion sector, thereby expanding its business to 10 global brands it represents in Croatia and the region, as stated in Wulf Sport’s press release.
K-Swiss operates globally with more than 13 collections of fashion items across all continents, and its value is estimated at $500 million with the highest annual revenue of $285 million. The representation of K-Swiss in Wulf Sport’s portfolio comes after several years of successful business with well-known global brands. In addition to the domestic market, Wulf Sport intends to introduce the K-Swiss brand to the markets of most countries in the region, precisely through the Croatian license, emphasized Wulf Sport’s CEO Boris Šušković. Wulf Sport is the only joint-stock company operating with lifestyle fashion brands in Croatia, employing over 300 people and generating more than 150 million kuna in annual revenue. (H)
