Maria Zesch has been appointed as a new member of the Management Board and Chief Marketing Officer of T-Mobile Croatia. She took over her new position in Croatia on September 1, 2008.
Maria Zesch has spent the last five and a half years working for T-Mobile Austria, where she joined as Vice President for Corporate Strategy. Since 2003, she has held the position of Executive Vice President for Customer Marketing. Some of her key achievements in Austria include the introduction of a new loyalty program scheme, stabilization of the customer base, and achieving a leading position in mobile internet. Maria Zesch began her career as a Project Manager for Business Development at the broadcasting company ORF. In 1999, she moved to AT Kearney Strategy Consulting as an international strategy consultant, where she developed a strategy for pan-European growth for a European operator, as announced by T-Mobile.
