By signing a contract with Apple, the only such agreement in the field of home electronics worldwide, and launching the web portal iGorenje, the Slovenian manufacturer continues the practice it started with exclusive series of its appliances in collaboration with Swarovski and Italian designer Pininfarina.
At the world’s largest home electronics fair, IFA in Berlin, the Slovenian manufacturer Gorenje presented a prototype refrigerator “Made for iPod”. This company continues the concept of collaboration with major companies, such as special product lines designed by Pininfarina and Swarovski. Alongside the presentation of two prototypes, the company also launched a web portal named iGorenje (an allusion to Apple’s brands that begin with “i”), which is intended to allow users to manage the aforementioned home appliances via a wireless Wi-Fi connection.
In the future, the company plans to connect and manage all other products from its own range in a similar manner through the portal. “Made for iPod” is an Apple license that the company sells to other companies that it deems suitable for some form of co-branding, and interestingly, Gorenje is the first company to sign such an agreement in the field of home electronics, which speaks volumes about the value of their products in the world. The mentioned prototypes are expected to enter serial production by the end of the year, and as we were told at Gorenje, whether they will be exclusive series or perhaps mass production depends on consumer response.
