Anita Boltužić has been appointed as the new marketing director of Zagrebačka pivovara since October 2007. In accordance with InBev’s global policy of internal rotation and promotion of personnel, she has succeeded Bart Vandecruys in the position of marketing director.
In the past year, Anita Boltužić played a significant role in launching and leading a key project for the redesign of the Ožujsko brand, including the launch of a new green bottle and the development of the „Žuja zakoni“ campaign. Thanks to this success and exceptional business results, she has become one of the ten employees in the Local talent pool of Zagrebačka pivovara.
– It is a great honor and challenge for me to be in a high position in such a large corporation as što je Zagrebačka pivovara. My primary goal will continue to be achieving our company’s results by strengthening the image of our brands and maintaining the connection with our consumers – emphasized Anita Boltužić.
Anita Boltužić graduated in finance from the Faculty of Economics in Zagreb, and she started working at Zagrebačka pivovara in June 2002. She was soon promoted to the position of brand manager for Ožujsko beer. In 2005, as brand manager, she led the launch of Beck’s, and a year later she became responsible for all Croatian brands within the portfolio of Zagrebačka pivovara.
The former marketing director Bart Vandecruys has recently accepted the position of director for InBev’s brands in Australia and New Zealand, and since October 1, 2007, he has been taking care of sales interests in the Pacific Zone from Melbourne, Australia.
