Xclaim.hr, a contextual advertising network that has been successfully operating as an indigenous Croatian product since May 2007, has recently sold the thirty-thousandth word on the Croatian web to a Croatian ice cream manufacturer – ice cream
Xclaim ads, which have been viewed by more than a million different internet users in a short period, have recently most commonly contained the words stocks, exchange, and investments in accordance with trends and current events in the Croatian market.
Advertisers in the Xclaim system, on average, purchase 60 words per campaign. Some words are directly related to the products or services of the company purchasing them, while in others, the connection is only implied. For example, a company engaged in the production of mobile devices purchased words such as photogenic and landscape. In addition to contextual ads that contain only text or text and the company logo, Xclaim also offers ads with incorporated flash animations. Xclaim emphasizes that clients most often choose to associate animations with the purchased words.
