Recipe for a Successful Marketing Campaign

In the useful article ‘How to Spend Your Advertising Budget Wisely’, discover how to choose the right person for campaign planning and what to pay the most attention to. Experts claim that sometimes even with limited resources, a lot can be achieved; you just need to pay for the right things and find the right people. If you are planning to launch a successful marketing campaign, the new Lider is the reading material for you.

In issue 103 of our business weekly, you can again read current and interesting stories.
Lidija Kiseljak writes about external debt. In the article ‘A Six-Point Recipe for Reducing External Debt’, she analyzes the warning from the Croatian National Bank that Croatia has entered the category of highly indebted countries and reveals how much the increase in debt has been over the past year, who generated it the most, who slowed it down, and who reduced it.

These days, the top topic in all media has been the shares of T-HT. The stock frenzy is still shaking Croatia. Although you might think you have read and heard everything, our journalists Bojana Božanić and Hrvoje Mateljić in the article ‘There Will Be Money for IPOs Even After the Sale of T-HT Shares’ go a step further and reveal important details for current and future investors.

Financiers are becoming the largest consumers of IT services, claims Igor Škevin in the IT article ‘In the Introduction of Basel II in Banks, the Company Business Intelligence Has the Most Earning Opportunities’. Find out what will remain for domestic companies in that delicious business pie and what benefits clients will ultimately gain from this innovation.

Sandra Babić dealt with the topic of the week, revealing what the ideal combination for a successful marketing campaign is. In the useful article ‘How to Spend Your Advertising Budget Wisely’, discover how to choose the right person for campaign planning and what to pay the most attention to. The author claims that sometimes even with limited resources, a lot can be achieved; you just need to pay for the right things and find the right people. Therefore, if you are planning to launch a marketing campaign that will result in success, the new Lider is the right reading material for you!

Ivica Grčar writes about malversations in public tenders in the text ‘Strabag Seeks Cancellation of a Tender Worth Over Half a Billion Kuna’. Although it is more expensive than Strabag’s by 26 million kuna, the offer from Dalekovod was accepted as the most favorable for the procurement and installation of electrical equipment on the Rijeka-Zagreb Highway. Why?

In the Business Knowledge section, read about online information exchange among users. In the article ‘Social Networks: The Power That Creates Future Products and Company Reputation’, discover who has best utilized social networks and, of course, profited well from it.

This week’s feature deals with the Tata group, which intends to buy Jaguar Cars and Land Rover. This Indian group is probably the most important among the new multinationals attacking from developing countries such as China, Russia, and Brazil. Today, it has nearly 100 companies worldwide engaged in various businesses: from steel to telecommunications, from hotels to tea bag production. The fact that it has become a global player, the company, which is over a hundred years old, can thank Ratan Tata, the visionary and creator of all its businesses and acquisitions in the last decade. (G. J.)

The new Lider gifts its readers a special edition ‘500 Largest Companies in Central Europe’ and a special supplement ‘HoReCa’