Xclaim.hr, a contextual advertising network, recently served its millionth internet user in Croatia, in less than two months since the network became operational. Xclaim is one of only four such networks in the world, and it was entirely developed in Croatia.
Contextual advertising represents a bubble, similar to those for comic book character dialogues, which appears above certain words in the text on the web when you hover over them with the cursor. The system named Xclaim, fully developed in Croatia and recently covered by Lider, is more advanced than other existing foreign systems, allowing for animations in Flash to be displayed in the bubble, in addition to the classic link and the link with the advertiser’s logo.
The Xclaim system is a completely Croatian product. It offers advertisers the ability to connect selected words with their brand or product, thereby ensuring absolute control over the campaign’s success through monitoring statistics on the Xclaim.hr interfaces, as well as cost control through self-limiting daily campaign spending. Xclaim is therefore based on a system that scans pages looking for and visually highlighting certain words purchased from advertisers.
