Business Club is the name of the new website (www.poslovniklub.com) designed as a version of LinkedIn for the former Yugoslavia, or as a free promotion of individuals, companies, services, and knowledge in the region, writes biznis.ba.
The success of the project in Croatia will primarily depend on the interest of visitors, and two details could prove controversial. One lies in the fact that a global site of this kind – LinkedIn – already exists, which makes it more likely that our citizens will not want to unnecessarily limit themselves to just the region, and the other in the fact that at first glance, the site appears dull. A visitor (at least at first glance) cannot get the impression that there is any benefit from the mentioned pages. The same problem arises with all sites that place the membership request ahead of their other content, reports Ppona citing Croatian media. The idea of the web’s initiators is to create a network of business people from the region, or a platform where it is possible to connect business people and companies with similar interests, for the purpose of more successful, higher quality, and more efficient business operations. (biznis.ba)
Success of the social network LinkedIn
In BusinessWeek, they spoke with LinkedIn co-founder Konstantin Guericke, who explained the reasons for the success of social networks. Among other things, he noted that the media is full of noise, making it difficult for advertisers to reach their target audience for the simple reason: we are bombarded with thousands of advertising messages daily. Word of mouth, as happens on social networks, blogs, and similar Web 2.0 services, has taken over because users prefer to listen to recommendations from someone they know. As for LinkedIn itself, the idea is more than good. People who have been working for the last ten years have created a network of contacts, naturally, solely through work. The problem is that, also naturally, they lose contact with those business friends and acquaintances. On LinkedIn, not only will they stay in touch, but for example, when making a business decision or hiring a new employee, they will consult with members of their circle, or those who know the potential employee. When you are 25, it is important to party and have fun, but after thirty, work comes to the forefront, so it is not at all surprising that LinkedIn is successful. Konstantin Guericke also noted that although it is harder to attract such an audience, their networks are more stable and stronger. The younger audience is easy to gain but also easy to lose. (gj)
