The day before the start of CeBIT, the fair looked as if it was opening in a week. Journalists from around the world hoped to see something before the hordes of visitors descended on Thursday. However, they could only see a pile of unfinished booths, nervous workers, and scattered packaging.
Therefore, they had no choice but to attend numerous press conferences organized by well-known companies with large enough budgets to rent space in the grand conference center. We hadn’t even picked up our accreditation yet, and hostesses were already swarming us with invitations to various conferences. After half an hour, our pockets were either full of invitations, and our hands too. We had no choice but to sit down for coffee and sort out which ones to skip and which to attend…
Sorting was not easy, but the look at the clock dictated that we dedicate our time to proven brands. Among them was certainly the IT giant NEC, which we have become accustomed to presenting a new “model” in the form of a robot each time. We were not mistaken; the home robot Papero presented NEC’s innovations in the field of 3D technology, telecommunications, and laptops. Thus, we saw the Shield Pro laptop for the first time, which they literally showered from all sides, and then turned it on and worked on it.
The presentation of Hitachi and their ALchemy application was also quite interesting, which gives sound an additional dimension. Truth be told, everything remained just words; the sound in the hall remained the same even when they announced the activation of the ALchemy application. Certainly, the most attended was Logitech’s press conference. In hall number 3 of the conference center, around 200 journalists gathered. Among the numerous peripheral gadgets, for which they are known as the best global brand, the Logitech Chillstream controller for PS3 attracted special attention. The innovative cooling system of the Logitech Chillstream controller keeps players’ hands cool and dry and is the only PS3 controller that offers that exclusive, patented technology.
