Global companies believe that government determination is the most important factor in the fight against counterfeiting and piracy, according to a published study by the International Chamber of Commerce (ICC)
The first annual report on counterfeiting and piracy, conducted by the ICC initiative called the Action Against Counterfeiting and Piracy (BASCAP) in collaboration with the Cass Business School at London’s City University, covered 48 companies that primarily operate globally, as well as more than 27 product categories. "Not only does unfair competition through counterfeiting and piracy worldwide siphon billions of dollars from the economic growth cycle generated by intellectual property, but we are particularly concerned about the risks to consumers from unsafe counterfeit products," said Peter Brabeck-Letmathe, Chairman and CEO of Nestlé.
The ICC is a global business organization, the only representative body through which the views of all regions and sectors are reflected on global policy issues. The United States Council for International Business (USCIB) serves as the ICC’s American national committee. When asked which area would yield the best results in combating counterfeiting and piracy – legislation, public education, or stricter enforcement of government measures – respondents rated the latter significantly more important than the other options provided. The survey ranked countries with the best and worst performance in combating counterfeiting and piracy.